Summarize the App
(Ex. Must have, Nice to have, Not needed, but cool)
Functions
(Ex. Linked to product launch?)
Deadline
Competitors?
(Ex. Free, Paid, Subscription, In-app purchases)
Monetizing
(Ex. Internal use? New market? Enhance existing market?)
Business Objectives
Design Inspiration
(Ex. Any apps you like the look and feel of)
Underlying Assumptions
(Ex. Different app for iPad and iPhone, Online use vs Offline use)
(Ex. Release complete app vs Add functions over time)
Release Timeline
Outside Factors
(Ex. Cloud, web, corporate interfacing)
How will people find your app?
Budget